How many times have you eaten at a restaurant or a farmhouse and tasted an exceptionally good wine? And how many times have you looked for that specific wine in a supermarket or even in a wine shop without a result?
This issue has become more topical than ever in the wine market. Italy is the third wine consuming country in the world, one of the biggest wine producers and is also climbing up quality and value added rankings.
Although the use of e-commerce in the wine sector is growing constantly in many countries, in Italy online wine sales are far below 5%. This hardly helps our wine producers, whether they be big wine firms or small wineries.
However, e-commerce could be an amazing springboard for wineries, also because there seems to be an increasing demand for this type of service. In fact, it gives many advantages to consumers: they can purchase wines that are hard to find in large-scale retail distribution, take advantage of special offers, place an order for a large number of bottles (maybe with some friends) and have it delivered at home. On the other hand, producers can increase their penetration in both Italian and international markets, get their products known outside the traditional borders and improve their businesses, even in terms of value added.
Hence, a small cultural leap in wine economy is needed. Relying on a marketplace (like Lombardiafood) could be a winning choice for many producers. There are many advantages connected with it, since independent management of online sales would result in further costs: isn’t selling their products without organisational, logistical and material problems every producer’s dream?
E-commerce doesn’t destroy traditional selling channels, but represents a new growth and development opportunity. Try Lombardiafood and see.
Read also: Lombardy’s wine exports keep growing